Charlotte Taylor Design

Bespoke campaigns

Alongside ongoing multi-brand estate agency campaigns, I developed bespoke campaigns for the more premium brands, creating tailored creatives that communicate specific brand messages, remaining consistent with the brand’s visual identity and tone of voice.

John D. Wood | Renters' Rights Bill campaign
A bespoke campaign for John D. Wood, focused on communicating key information about the upcoming Renters’ Rights Bill.

The aim was to simplify what could be a complex or daunting topic for landlords, presenting the information in a clear, accessible and reassuring way. The campaign was designed to position John D. Wood as a knowledgeable and trustworthy source of guidance, while maintaining the brand’s established identity and premium positioning.

Print Execution
The physical campaign leveraged prominent OOH advertising and direct mail touchpoints to drive local awareness. I focused on high-contrast typography and elegant layout structures to ensure maximum legibility, grounding the brand's heritage identity in real-world spaces.

Digital Rollout
The digital rollout translated core campaign messaging across interactive and dynamic channels. From web homepage takeovers and direct newsletter insertions to kinetic typography animated for Instagram Reels and TikTok, the digital ecosystem ensured continuous engagement throughout the customer journey.