My role at Izabel London spanned social content, digital marketing and campaign design, with a focus on creating a cohesive and engaging visual presence across the brand's digital channels.
I worked across content creation, short-form video, email campaigns, photoshoots and seasonal lookbooks, translating the brand identity into considered, fashion-led creative across multiple platforms.
Social media content creation - Instagram, Facebook, Pinterest
Tik Tok and Instagram Reels editing
Email campaign design and creation
Photoshoot assistance
Design and maintain cohesive brand identity
Designing seasonal lookbooks
Social Media – Video Strategy & Editing
Developing, filming and editing social-first content across TikTok and Instagram, creating short-form video designed to capture attention while remaining consistent with the Izabel London visual identity.
Email Marketing – Design & Creation
Designing campaign emails that brought together product, imagery and brand messaging in a clear and visually considered format, while maintaining a consistent look and feel across the customer journey.
Brand & Campaign Development
Working across multiple touchpoints, I ensured that every piece of content felt considered, recognisable and aligned with the wider Izabel London brand. From social content and video to email campaigns and seasonal creative, I maintained consistency across typography, colour, imagery and overall visual direction while adapting each execution to its platform and purpose.
The role required a balance of creative consistency and flexibility - keeping the brand cohesive and elevated while creating content that felt relevant, engaging and suited to the fast-moving nature of fashion and digital.