Connect Expeditions
www.connectexpeditions.com
Founded over 20 years ago, Connect Expeditions is a family run business from Gisborne, New Zealand. Brendon has established local connections in Africa through his experience in escorting expeditions. So far this had been done through word of mouth but he felt it was time to establish some branding, make his brand stand out against competitors and grow his client base.
I started by creating a brand summary for the client which included research into their brand attributes, competitors, target audience, point of difference and competitive advantage.
Through this process I clarified who Connect Expeditions are and where they are positioned in the market - and from this was able to create brand elements to accurately represent them.