Define Beauty
Define Beauty is a boutique beauty therapy business located in Gold Coast, Australia.
I worked with this client to develop their branding, tone of voice and social media presence. The process began with a thorough understanding of the target market and their preferences which included conducting market research to identify trends, customer needs, and competitor analysis. From this I developed a brand identity, including a logo, color scheme, and overall aesthetic that resonates with the target market.
Operating from a cozy home studio by the beach, owner Becky wanted the branding to portray this feeling while keeping the branding clean and refined.
